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 Daily Dot | How Twitter turned a hashtag prank into a feminist victory
Whether or not there is an actual war on women may be a hotly debated subject, but on Twitter this week a hashtag gender war has been plain for all to see. But surprisingly, instead of furthering polarization across the political divide, a tag that began as a longshot trolling attempt seems to have generated some unexpected positive results.

In a 4chan post titled “Let’s piss off some feminists,” an anonymous user suggested on Thursday that anti-feminists reading the board attempt to create a Twitter trend out of the hashtag #ineedmasculismbecause. “If woman can demand special treatment I say we start making demands too,” read the thread.
A list of suggestions from the poster ranged from the straightforward (“I should not automatically have to pay for a dinner because of my gender”) to the hyperbolic (“I am not a monster for not giving two shits about your ‘struggle’”), with other suggestions ranging widely as well. Though the thread seemed originally intended to provoke adversaries at any costs, proponents of “masculism,” or “men’s rights,” took it seriously, and began filling the hashtag on Twitter. 
The Twitter account @INeedMasculism was suspended, but the original 4chan thread was bumped, receiving far more attention the second time.
As the trend spread, feminists and others began to participate in it, too, turning the mantra into a sarcastic commentary on the state of contemporary gender equality. One sampling of the tweets from feminists collected on Tumblr has garnered over 20,000 notes in under 2 days.

Daily Dot | How Twitter turned a hashtag prank into a feminist victory

Whether or not there is an actual war on women may be a hotly debated subject, but on Twitter this week a hashtag gender war has been plain for all to see. But surprisingly, instead of furthering polarization across the political divide, a tag that began as a longshot trolling attempt seems to have generated some unexpected positive results.

In a 4chan post titled “Let’s piss off some feminists,” an anonymous user suggested on Thursday that anti-feminists reading the board attempt to create a Twitter trend out of the hashtag #ineedmasculismbecause. “If woman can demand special treatment I say we start making demands too,” read the thread.

A list of suggestions from the poster ranged from the straightforward (“I should not automatically have to pay for a dinner because of my gender”) to the hyperbolic (“I am not a monster for not giving two shits about your ‘struggle’”), with other suggestions ranging widely as well. Though the thread seemed originally intended to provoke adversaries at any costs, proponents of “masculism,” or “men’s rights,” took it seriously, and began filling the hashtag on Twitter. 

The Twitter account @INeedMasculism was suspended, but the original 4chan thread was bumped, receiving far more attention the second time.

As the trend spread, feminists and others began to participate in it, too, turning the mantra into a sarcastic commentary on the state of contemporary gender equality. One sampling of the tweets from feminists collected on Tumblr has garnered over 20,000 notes in under 2 days.


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